06 September 2012

The power of free

During lunch today I walked by the event shown in this picture and muttered aloud, "people standing in line.... at Arby's?" I should have known. The idea of getting something for free is a powerful motivator. It will make people do the oddest things, like stand in line for a free turkey sandwich. (In the interest of full disclosure, I am a former employee of Arby's and have not eaten there since leaving the company in the mid 1970's.)

Of course while it is free to these people in line, they know it isn't really without cost. The owner is paying the cost of the sandwich, ( the ingredients and labor to assemble and distribute) in hopes of gaining customers who will buy something else on this, or some future, visit.

Lots of other things aren't free. Someone else is paying for them. We know that. But when it comes from the government, as middleman, it's harder to make the connection to those who provide these things. It makes people do the oddest things, like vote for the people in office, as though they had something to do with creating these free things. Free prescription drugs, free school lunches, free flu shots, free digital cable adapters, free money, free armaments. Thank the unborn, and even the unconcieved, if they survive to their delivery date, they may get to pay for this, or like us, hand it off to someone else. 

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