A recent post by my daughter got me thinking about brand loyalty and brand aversion. I realized there are only a few brands that I am really loyal too. Price and convenience drive a lot of my purchases. So far I have only thought of three companies that I am so loyal to you will never see me using a competing product. Asics running shoes, Weber charcoal grills, Rain-X.
There are a few I go out of my way to avoid. You will never see me patronizing products or services of Dr. Pepper, Holiday Inn, Dillards, Arby's, the NBA.
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